Digital Marketing Course

5 Months — Hybrid | Beginner to Advanced

5 Months Hybrid Mode Live Campaigns Certification Internship

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Course Highlights

Outcome

Job-ready, Freelance-Ready, Business-Ready — practical projects and campaigns.

Tools Covered
Google Ads Meta Ads Canva WordPress SEMrush GA4 ChatGPT Mailchimp
Internship

Optional internship with AB Software or industry partners

Certification

Course Completion + Internship Letter (Optional)

Projects

Mini Campaigns + Final Capstone Project

Bonus

Resume & portfolio support, freelance guidance, mentorship

Course Syllabus

Month 1: Fundamentals of Digital Marketing

Introduction to Digital Marketing
  • What is Digital Marketing?
  • Traditional vs Digital Marketing
  • Digital Channels Overview: SEO, SEM, SMM, Email, Content, Affiliate
Website Planning & Blogging
  • Website Structure & Wireframing
  • Introduction to WordPress
  • Domain, Hosting, Plugins
  • Creating Blog & Content Pages
Introduction to AI Tools
  • ChatGPT for content & campaigns
  • Canva for designs
  • AI for content planning, keywords, competitor analysis
Mini Project
  • Launch your personal/business blog site

Month 2: Search Engine Optimization (SEO)

SEO Basics
  • How Search Engines Work
  • On-Page SEO: Meta Tags, Headings, Keywords, URLs
  • Off-Page SEO: Link Building, Guest Blogging
  • Technical SEO: XML Sitemap, Robots.txt, Page Speed
Tools & Practices
  • Google Search Console
  • Google Analytics
  • SEMrush / Ubersuggest / Ahrefs
  • SEO Audit, Reporting, Keyword Research
Mini Project
  • SEO Audit of a Live Website

Month 3: Social Media & Content Marketing

Social Media Marketing (SMM)
  • Platforms: Facebook, Instagram, LinkedIn, Twitter, YouTube
  • Social Media Strategy
  • Content Calendar Creation
  • Facebook & Instagram Ads Manager
  • Reel Creation & Promotion
Content Marketing
  • Creating Engaging Content
  • Copywriting Basics (AIDA, PAS)
  • Blog Writing, Hashtag Research
  • Canva for creatives
  • Video Content Planning
Mini Project
  • Create & manage social media pages + ad campaigns

Month 4: Paid Ads & Email Marketing

Google Ads (Search & Display)
  • Google Ads Setup
  • Keyword Planning & Match Types
  • Campaign Types: Search, Display, Video, Shopping
  • Bidding Strategies, Ad Extensions
  • Conversion Tracking
Meta Ads (Facebook & Instagram)
  • Business Manager Setup
  • Campaign Objectives: Traffic, Leads, Sales
  • Pixel Integration
  • Retargeting Strategies
Email Marketing
  • Mailchimp / Sendinblue Setup
  • Email List Building & Segmentation
  • Designing Campaigns & Automations
  • A/B Testing & Performance Metrics
Mini Project
  • Create full-funnel ad campaigns + email campaign

Month 5: Analytics, Freelancing & Capstone Project

Web & Campaign Analytics
  • Google Analytics 4 (GA4)
  • UTM Parameters, Funnel Analysis
  • Campaign KPIs: CTR, CPC, ROI
  • Reporting & Dashboards
Freelancing & Agency Model
  • How to get freelance clients
  • Upwork & Fiverr profile setup
  • Pricing, Portfolio & Client Communication
  • Career Paths in Digital Marketing
Capstone Project
  • Plan & execute a 360° digital marketing campaign
  • SEO + Paid Ads + Email + Social Media + Analytics
  • Prepare Final Report & Present to Mentor

Who Should Join?

  • College Students & Graduates (Any Stream)
  • Working Professionals Switching Careers
  • Business Owners & Entrepreneurs
  • Freelancers & Creators

Career Opportunities

Digital Marketing Executive / Manager
SEO Specialist
Social Media Manager
Google Ads / Meta Ads Specialist
Content & Copywriter
Freelance Marketer / Digital Consultant

Bonus Features

1-on-1 Mentorship

Personalized guidance from industry experts

Live Projects

Mini campaigns and real campaign experience

Internship Opportunities

Work with AB Software & partners for real experience

Certification & Support

Resume + Portfolio support, career guidance